Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »
In an earlier post I shared a bulletproof way to end typos in printed material. And in the last one I explained how to save money in your advertising budget. A few subscribers have asked me how they should advertise. To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.
In the corporate world, managers often instruct salespeople to collect payments. On its face the idea seems sound. A rep makes the sale so why not have her collect the payment? Having a rep accept receipts also provides a reason for the rep to stay connected. However, the policy has unintended consequences and can result in huge customer service fallout.
Do you know what your customers think about you? Do you routinely survey to assess what clients think about your products and services? A marketing survey is one of the best tools for collecting feedback. But it can backfire if you don’t use it correctly.
In the last two posts I explained how you’re leaving money on the table by refusing to raise prices and how to use the Grandfather Discount to raise rates and keep your clients. In future posts I discuss how and when to raise prices to earn maximum profit by improving your brand while keeping your clients happy. Now I want to share how… Read more »