Daily Archives: February 23, 2016

Power Negotiation for Superstars

In the last two posts I explained how you’re leaving money on the table by refusing to raise prices and how to use the Grandfather Discount to raise rates and keep your clients.  In future posts I discuss how and when to raise prices to earn maximum profit by improving your brand while keeping your clients happy.  Now I want to share how… Read more »

Dramatically Reduce Printing Costs

Have you ever gone through the trouble and cost to create a beautiful brochure only to discover a typo after you’d printed ten thousand?  I once printed five thousand letterhead envelopes only to discover upon receipt the printer shortened the zip code to only four digits!  All that time and money for layout, a copywriter, graphic designer, printer… down the… Read more »