Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »
In an earlier post I shared a bulletproof way to end typos in printed material. And in the last one I explained how to save money in your advertising budget. A few subscribers have asked me how they should advertise. To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.