Monthly Archives: February 2016

Dramatically Reduce Printing Costs

Have you ever gone through the trouble and cost to create a beautiful brochure only to discover a typo after you’d printed ten thousand?  I once printed five thousand letterhead envelopes only to discover upon receipt the printer shortened the zip code to only four digits!  All that time and money for layout, a copywriter, graphic designer, printer… down the… Read more »

Increase Prices While Keeping Customer Happy

In the last post, I shared that your prices are too low and you’re leaving money on the table.  If you’ve ever worked at a business when it raised its prices, you probably endured grumbles from customers. Justifying the increase becomes so exhausting that many merchants take the path of least resistance and swallow the increased expenses.  But what if you… Read more »

Your Prices Are Too Low!

Are you leaving money on the table?  Ultimately, you want to charge as high a price as your most price-sensitive customers will pay.  So if everyone can easily afford to buy your product, doesn’t it make sense that your prices are too low? If the last time you raised prices was during the Bush administration – especially the first one –… Read more »

Diffuse Conflict with Conversational Martial Arts

The Japanese say: “Once you lose your temper, you’ve invariably lost [the conflict].”Recall a lousy customer service experience.  You felt disrespected and powerless.  Maybe you responded by walking away in disgust or slamming down the phone vowing never to buy from that merchant again. But you lost your cool without resolving the matter and that still nags at you.   Plus… Read more »

Add More Profit to Every Sale

Has a client ever asked you for a discount without a reason? What a pickle. Do you: 1) give in and feel taken advantage of; or 2) refuse and risk losing the client? The other day I was at the service station D & S Auto where I took my car in for a $40 oil change. I asked Denny, the owner for a… Read more »