Simple Marketing, pt iv Why is it important to know this figure in your marketing plan? Because the value of a customer give you your break-even cost for an ad campaign based on how many clients your ad will bring in.
What Is My Customer Buying? From an earlier post you now know what your ideal customer looks like and where to find more of them. The next question is why do they buy from you. So you have to decide what benefit your customers pay for. Do this simple thought experiment to uncover the true benefit your client realizes by buying from you.
Where Do I Find More Clients? In the last post we discussed a cost-effective way to find your ideal customer. We answered the question Who? Large concerns spend huge sums of money and take years to conduct this area of marketing, and you’ve accomplished a scaled down version for free in a few minutes. Now let’s turn our attention to… Read more »