Author Archives: BizDoc

About BizDoc

Investor, author, and serial entrepreneur, I'm the former founder of: A global consulting firm; an alternative (hedge) fund; and technology start-up

Do You Know How Valuable Your Customers Are?

Reasons Your Customer Buys From You

What Is My Customer Buying? From an earlier post you now know what your ideal customer looks like and where to find more of them.  The next question is why do they buy from you.  So you have to decide what benefit your customers pay for. Do this simple thought experiment to uncover the true benefit your client realizes by buying from you.

Reboot Your Enthusiasm at Work with Easier More Profitable Clients

Where Do I Find More Clients? In the last post we discussed a cost-effective way to find your ideal customer.  We answered the question Who? Large concerns spend huge sums of money and take years to conduct this area of marketing, and you’ve accomplished a scaled down version for free in a few minutes. Now let’s turn our attention to… Read more »

Create Ads to Get More Customers

Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »

Create a Simple Effective Marketing Plan

In an earlier post I shared a bulletproof way to end typos in printed material.  And in the last one I explained how to save money in your advertising budget.  A few subscribers have asked me how they should advertise.  To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.