Category Archives: Advertising

Target Your Ad to Attract Your Ideal Client

Simple Marketing, pt V of VI Developing a Media Ad Budget In our last article in this series we calculated how much profit your ideal client brought into the business.  Multiplying this figure by the number of clients you expect each advertising medium to pull is your budget for a given ad campaign. Once you’ve done this for each medium, you can calculate your cost-effectiveness for… Read more »

Do You Know How Valuable Your Customers Are?

Reasons Your Customer Buys From You

What Is My Customer Buying? From an earlier post you now know what your ideal customer looks like and where to find more of them.  The next question is why do they buy from you.  So you have to decide what benefit your customers pay for. Do this simple thought experiment to uncover the true benefit your client realizes by buying from you.

Reboot Your Enthusiasm at Work with Easier More Profitable Clients

Where Do I Find More Clients? In the last post we discussed a cost-effective way to find your ideal customer.  We answered the question Who? Large concerns spend huge sums of money and take years to conduct this area of marketing, and you’ve accomplished a scaled down version for free in a few minutes. Now let’s turn our attention to… Read more »

Create a Simple Effective Marketing Plan

In an earlier post I shared a bulletproof way to end typos in printed material.  And in the last one I explained how to save money in your advertising budget.  A few subscribers have asked me how they should advertise.  To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.