Category Archives: Branding

Create Ads to Get More Customers

Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »

Power Negotiation for Superstars

In the last two posts I explained how you’re leaving money on the table by refusing to raise prices and how to use the Grandfather Discount to raise rates and keep your clients.  In future posts I discuss how and when to raise prices to earn maximum profit by improving your brand while keeping your clients happy.  Now I want to share how… Read more »

Create a Kickass Ad

BizDoc   January 1, 2016   No Comments on Create a Kickass Ad

Earlier this week we explored how to formalize training within your organization to empower key employees. Doing so helps them become strong leaders inducing them to stay with your company.  After you add last week’s technique, you may find that your attrition decreases significantly. In this article I’ll show you a painless way to test your ad. You’ll improve your results and ultimately develop an… Read more »