Category Archives: Branding

Create a Simple Effective Marketing Plan

In an earlier post I shared a bulletproof way to end typos in printed material.  And in the last one I explained how to save money in your advertising budget.  A few subscribers have asked me how they should advertise.  To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.

Power Negotiation for Superstars

In the last two posts I explained how you’re leaving money on the table by refusing to raise prices and how to use the Grandfather Discount to raise rates and keep your clients.  In future posts I discuss how and when to raise prices to earn maximum profit by improving your brand while keeping your clients happy.  Now I want to share how… Read more »

Create a Kickass Ad

BizDoc   January 1, 2016   No Comments on Create a Kickass Ad

Earlier this week we explored how to formalize training within your organization to empower key employees. Doing so helps them become strong leaders inducing them to stay with your company.  After you add last week’s technique, you may find that your attrition decreases significantly. In this article I’ll show you a painless way to test your ad. You’ll improve your results and ultimately develop an… Read more »