Category Archives: Cost-Cutting

Target Your Ad to Attract Your Ideal Client

Simple Marketing, pt V of VI Developing a Media Ad Budget In our last article in this series we calculated how much profit your ideal client brought into the business.  Multiplying this figure by the number of clients you expect each advertising medium to pull is your budget for a given ad campaign. Once you’ve done this for each medium, you can calculate your cost-effectiveness for… Read more »

Reboot Your Enthusiasm at Work with Easier More Profitable Clients

Where Do I Find More Clients? In the last post we discussed a cost-effective way to find your ideal customer.  We answered the question Who? Large concerns spend huge sums of money and take years to conduct this area of marketing, and you’ve accomplished a scaled down version for free in a few minutes. Now let’s turn our attention to… Read more »

Create a Simple Effective Marketing Plan

In an earlier post I shared a bulletproof way to end typos in printed material.  And in the last one I explained how to save money in your advertising budget.  A few subscribers have asked me how they should advertise.  To answer this and a few other questions, we’re going to develop an easy yet powerful marketing plan for your business.

Dramatically Reduce Printing Costs

Have you ever gone through the trouble and cost to create a beautiful brochure only to discover a typo after you’d printed ten thousand?  I once printed five thousand letterhead envelopes only to discover upon receipt the printer shortened the zip code to only four digits!  All that time and money for layout, a copywriter, graphic designer, printer… down the… Read more »

A Better Way to Calm an Irate Customer

In a previous article I discussed four steps to placate an angry customer and suggested you can satisfy them by offering something of value as a concession – a discounted upsell, for instance.  But there’s a far more direct and often overlooked way to ferret out exactly what will placate an aggrieved party