The Infamous Gatekeeper You’ve got your eye on the top sales spot at your company someday. You know to get there you must make a bunch of cold telephone calls today.Steeling your resolve, you reach for the telephone and dial the first name on your sheet. The phone rings, and you await the inevitable, palms sweating. Because you know to… Read more »
Creating a Turn-key Organization pt ii: Developing Leadership Ability Within a Company Just as you need to acculturate your entry-level hires, you must also train new managers. If you hire a seasoned manager from outside the firm (a practice I strongly discourage) you will need to acculturate your new hire too.
Simple Marketing, pt V of VI Developing a Media Ad Budget In our last article in this series we calculated how much profit your ideal client brought into the business. Multiplying this figure by the number of clients you expect each advertising medium to pull is your budget for a given ad campaign. Once you’ve done this for each medium, you can calculate your cost-effectiveness for… Read more »
Building a Turn-key Organization part 1 You must acculturate new employees Last week I explained how to lead your customers. This week we’ll explore how to lead your new employees and fold them quickly into your company culture. What is some of the scuttlebutt that employees grumble about their managers around the water cooler? They’re overbearing, indecisive, lazy, oblivious, etc. If you sift… Read more »
Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »