Category Archives: Innovation

Breeze Through to the Decision Maker on Cold Calls

The Infamous Gatekeeper You’ve got your eye on the top sales spot at your company someday.  You know to get there you must make a bunch of cold telephone calls today.Steeling your resolve, you reach for the telephone and dial the first name on your sheet.  The phone rings, and you await the inevitable, palms sweating. Because you know to… Read more »

Create Ads to Get More Customers

Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »

Dramatically Reduce Printing Costs

Have you ever gone through the trouble and cost to create a beautiful brochure only to discover a typo after you’d printed ten thousand?  I once printed five thousand letterhead envelopes only to discover upon receipt the printer shortened the zip code to only four digits!  All that time and money for layout, a copywriter, graphic designer, printer… down the… Read more »

Increase Prices While Keeping Customer Happy

In the last post, I shared that your prices are too low and you’re leaving money on the table.  If you’ve ever worked at a business when it raised its prices, you probably endured grumbles from customers. Justifying the increase becomes so exhausting that many merchants take the path of least resistance and swallow the increased expenses.  But what if you… Read more »

The Hidden Risks of Accepting Paypal

Has this happened to you? One day you were shocked to discover your Paypal account frozen.  You found money removed from your account without authorization.  You received no warning; you discovered it accidentally. You assumed it was a glitch so you called the company expecting a quick resolution.  Unable to talk with anyone to resolve the situation you were forced… Read more »