In the last two posts I explained how you’re leaving money on the table by refusing to raise prices and how to use the Grandfather Discount to raise rates and keep your clients. In future posts I discuss how and when to raise prices to earn maximum profit by improving your brand while keeping your clients happy. Now I want to share how… Read more »
In the last post, I shared that your prices are too low and you’re leaving money on the table. If you’ve ever worked at a business when it raised its prices, you probably endured grumbles from customers. Justifying the increase becomes so exhausting that many merchants take the path of least resistance and swallow the increased expenses. But what if you… Read more »
Are you leaving money on the table? Ultimately, you want to charge as high a price as your most price-sensitive customers will pay. So if everyone can easily afford to buy your product, doesn’t it make sense that your prices are too low? If the last time you raised prices was during the Bush administration – especially the first one –… Read more »
Has a client ever asked you for a discount without a reason? What a pickle. Do you: 1) give in and feel taken advantage of; or 2) refuse and risk losing the client? The other day I was at the service station D & S Auto where I took my car in for a $40 oil change. I asked Denny, the owner for a… Read more »
In an earlier post I said your prices are too low. But did you realize that you’re losing profit on every sale? It’s true. You can charge much more. Let me show you how to do it by reducing price flexibility.