Category Archives: Synergy

Quick and Dirty Time Management for Leaders

Creating a Turn-key Organization pt ii: Developing Leadership Ability Within a Company Just as you need to acculturate your entry-level hires, you must also train new managers.  If you hire a seasoned manager from outside the firm (a practice I strongly discourage) you will need to acculturate your new hire too.

Target Your Ad to Attract Your Ideal Client

Simple Marketing, pt V of VI Developing a Media Ad Budget In our last article in this series we calculated how much profit your ideal client brought into the business.  Multiplying this figure by the number of clients you expect each advertising medium to pull is your budget for a given ad campaign. Once you’ve done this for each medium, you can calculate your cost-effectiveness for… Read more »

Reasons to Test Cultural Fit in New Employees

Building a Turn-key Organization part 1 You must acculturate new employees Last week I explained how to lead your customers.  This week we’ll explore how to lead your new employees and fold them quickly into your company culture. What is some of the scuttlebutt that employees grumble about their managers around the water cooler?   They’re overbearing, indecisive, lazy, oblivious, etc. If you sift… Read more »

How to Keep Key Employees

Building a Turn-key Organization part 4 This is the last of a four-part series of articles on developing a self-running company.  In the last post I shared strategy to develop the leadership skills of your mid-managers.  By involving them in strategic planning, you prepare your company to run in your absence even during a crisis. Turn Line Workers into Managers Okay, so you’re regularly… Read more »