Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »
Have you ever gone through the trouble and cost to create a beautiful brochure only to discover a typo after you’d printed ten thousand? I once printed five thousand letterhead envelopes only to discover upon receipt the printer shortened the zip code to only four digits! All that time and money for layout, a copywriter, graphic designer, printer… down the… Read more »
In the last article we discussed how businesses finance operations by borrowing, and why offering terms can have unforeseen consequences. In this article we’ll look at an extremely high hidden cost and how to combat it.
Earlier this week we explored how to formalize training within your organization to empower key employees. Doing so helps them become strong leaders inducing them to stay with your company. After you add last week’s technique, you may find that your attrition decreases significantly. In this article I’ll show you a painless way to test your ad. You’ll improve your results and ultimately develop an… Read more »