Tag Archives: Advertising Campaign

Create Ads to Get More Customers

Last week we discussed why sales staff should not handle collections. I also touched on an inexpensive method to end typos in expensive printed handouts and advertisements. I’d like to discuss another area of marketing – advertising – and how you can get the greatest return on your investment. Create your own “Golden Oldies” When you watch TV, which commercials in… Read more »

Exclusivity for Better Seminar Turnout

Have you ever arrived ready to give a talk only to show up to a handful of attendees?  You rehearsed your speech until it was bulletproof, you’re ready for a packed house, and the big day arrived only to have a few attendees arrive. Seasoned presenters routinely triple the number of people they invite to an event.  And then they pray… Read more »

Create a Kickass Ad

BizDoc   January 1, 2016   No Comments on Create a Kickass Ad

Earlier this week we explored how to formalize training within your organization to empower key employees. Doing so helps them become strong leaders inducing them to stay with your company.  After you add last week’s technique, you may find that your attrition decreases significantly. In this article I’ll show you a painless way to test your ad. You’ll improve your results and ultimately develop an… Read more »