Tag Archives: marketing

Breeze Through to the Decision Maker on Cold Calls

The Infamous Gatekeeper You’ve got your eye on the top sales spot at your company someday.  You know to get there you must make a bunch of cold telephone calls today.Steeling your resolve, you reach for the telephone and dial the first name on your sheet.  The phone rings, and you await the inevitable, palms sweating. Because you know to… Read more »

Quick and Dirty Time Management for Leaders

Creating a Turn-key Organization pt ii: Developing Leadership Ability Within a Company Just as you need to acculturate your entry-level hires, you must also train new managers.  If you hire a seasoned manager from outside the firm (a practice I strongly discourage) you will need to acculturate your new hire too.

Target Your Ad to Attract Your Ideal Client

Simple Marketing, pt V of VI Developing a Media Ad Budget In our last article in this series we calculated how much profit your ideal client brought into the business.  Multiplying this figure by the number of clients you expect each advertising medium to pull is your budget for a given ad campaign. Once you’ve done this for each medium, you can calculate your cost-effectiveness for… Read more »

Reasons to Test Cultural Fit in New Employees

Building a Turn-key Organization part 1 You must acculturate new employees Last week I explained how to lead your customers.  This week we’ll explore how to lead your new employees and fold them quickly into your company culture. What is some of the scuttlebutt that employees grumble about their managers around the water cooler?   They’re overbearing, indecisive, lazy, oblivious, etc. If you sift… Read more »

Lead your Customers Wherever You Want to Go

Special Orders Don’t Upset Us… Do you remember that Burger King jingle?  How did it go: “Hold the pickles, hold the lettuce…”? Have you ever filled a customer ask you wish they hadn’t asked for?  Maybe they placed a special order you expected would be incredibly difficult to offer.  Or you despised the manufacturer supplying the part.  Whatever the reason, you didn’t… Read more »